With the holiday season quickly approaching, everyone is looking for that perfect gift. For businesses in the media and publishing space, the festive period presents an exciting opportunity to reach new audiences, foster loyalty, and boost revenue. Enter gift subscriptions with Audience+ from BLOX Digital—a feature designed to energize your holiday marketing strategy by allowing current subscribers to gift digital subscriptions to friends and family.
The art of gifting with gift subscriptions
Gift subscriptions are more than just a thoughtful present for your subscribers' family and friends; they're an introduction to your brand's value for potential new readers. Each gift represents a trusted endorsement, making recipients more likely to engage with your content. It's the perfect first interaction, setting the stage for a meaningful reader relationship.
Why choose Gift Subscriptions?
Expand audience reach: When subscribers gift your digital content, they're sharing much more than information—they're sharing a personal recommendation. This gesture naturally extends your reach to new audiences who are already predisposed to trust and enjoy your offerings.
Enhance subscriber retention: Allowing your subscribers to share their favorite content cultivates a deeper connection with your brand. It reinforces the idea that your subscription is more than just a service; it's a valued resource worth sharing.
Generate new revenue: The holiday season is prime time for gift-giving, creating an ideal environment for launching gift subscriptions. Not only do they generate immediate revenue, but they also lay the groundwork for future renewals and continued audience growth.
Getting started with gift subscriptions
Implementing gift subscriptions is a breeze, designed for seamless integration so you can focus on spreading joy and reaching new audiences. Our gift Subscription setup guide and FAQs have all the details you need to succeed.
Note: If you already have Audience+ and Premium Credit Card Management, gift subscriptions are available as a free add-on—just set it up to get started! For those with only Audience+ (without Premium Credit Card Management) or using a different plan, an upgrade is required.
Supercharge your holiday campaign
Incorporate gift subscriptions into a dedicated holiday marketing campaign. Here are some ideas how:
Festive email campaigns: Send holiday-themed emails to existing subscribers, encouraging them to share the joy of quality content through Gift Subscriptions.
Website pop-ups and banners: Highlight gift subscription options prominently on your site, especially where holiday traffic peaks.
Social media promotions: Use platforms like LinkedIn, Facebook, and Twitter to remind followers that a gift subscription is a meaningful present for any reader.
The potential for engagement and growth is immense. With the right strategies, gift subscriptions can transform festive cheer into year-round engagement.
Celebrate the season and grow your audience
Harnessing gift subscriptions this season isn't just about reaching new audiences; it's about laying the foundation for lasting relationships. Recipients who receive these subscriptions are more likely to become loyal subscribers themselves, enchanted by the personal endorsement they received.
Are you ready to make gift subscriptions a part of your holiday offerings? Learn more about the feature here and get started today!
* BLOX Audience+ and Premium Credit Card Management features are required. If you aren't part of these programs, additional fees will apply.
