When TravelHost set out to revamp the digital footprint of its brand, the new ownership wanted to address three critical areas: speed of site, content structure, and flexibility. With that in mind, TravelHost—emboldened by a member of their team's prior experience with BLOX CMS—selected BLOX Digital's comprehensive solution suite to power their full digital transformation.
Find the latest e-Editions or sign up for email newsletters from over twenty regions at TravelHost.com.
"Our all-new website boasts intuitive navigation, robust review-style articles, e-Editions of the printed magazines, a reservations integration, email newsletters, and more," said Orestes Baez, COO for TravelHost.
While TravelHost started as an in-room magazine, it is quickly evolving into a multimedia brand. TravelHost.com now covers cities across the country and helps travelers plan their dream vacations.
Achieving impressive results
TravelHost publications have been a staple in hotel rooms across the US for decades. Now, BLOX Digital is providing the necessary technology for both digital and print strategies, playing a crucial role in streamlining content on the website while boosting page rankings and fostering growth.
"10x growth in unique visitors and page views, and we are just getting started!" Baez said. "Our content is driving some good participation and cutting back our bounce rate. We're seeing traffic in places we did not anticipate. And the majority of our traffic is direct connects which is good for stickiness."
Balancing familiarity with innovation
For their new BLOX CMS backed-website, TravelHost chose a magazine theme from among the available layouts. This style and structure places emphasis on photographs, long-form articles, and extra content while still providing a familiar layout and easy access to the print replica.
Eat, shop, stay, or play with TravelHost
"The magazine template made it easy to structure our site with both current and historical assets," Baez said. "The great structure allows for solid page ranking, and the back-end access is easy to use especially for small adjustments and pivots."
Collaborating to ensure a swift launch
"Our project manager worked really fast to help us get going," Baez said. "Whenever we had an issue, she would address it if it was in her wheelhouse; but if not, she was quick to bring in others to tackle the issue."
The successful launch of TravelHost.com emphasizes the importance of having a responsive and adaptable digital solutions provider. "The team at BLOX Digital understands media and digital structure. They are easy to work with, good listeners, and great helpers!"
As TravelHost continues to cover more destinations, powered by BLOX Digital solutions, they are paving the way for a vibrant and engaging future in the world of destination travel.
